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People & Culture · HR systems

Nunnaphat Ramlee

People & Culture leader with a technology degree and more than 10 years in HR.

I make HR processes and systems clear enough to scale, across Thailand, Malaysia and Vietnam. Payroll and compliance, HRIS, careers and engagement.

NowPeople & Culture Manager · Primal – Present · 1 yr 11 mos
View ExperienceContact

Based in Bangkok, ThailandTH · MY · VN

  1. ≈86%

    lower annual HRIS licensing

    Chose and rolled out a new HRIS for Thailand and Malaysia: USD 13,918.08 → 1,930.50 a year, with better reporting.

    Primal

  2. 30 → 150

    employees across six countries

    Built the HR policies, payroll and compliance behind the growth, through SEC and PDPA audits.

    Bitazza

  3. −10 → +35

    employee engagement score

    Raised through learning, development and engagement programmes.

    Ninja Logistics (Thailand)

Career

From digital learning systems to leading People & Culture across two countries.

  1. – Present1 yr 11 mosNow

    People & Culture ManagerPrimal · Regional digital marketing agency · Thailand & Malaysia

    Standardised HR across Thailand and Malaysia, from career levels to compensation reviews, and replaced the HRIS.

    • Co-developed an eight-level career framework with salary bands and competency models.
    • Ran engagement surveys in both countries; overall engagement reached 70%.

    HRISPayrollBOI work permitsLabour lawAI in talent review

    View role details
    • Standardised PIPs, promotions, internal mobility and compensation reviews across Thailand and Malaysia.
    • Oversees payroll, BOI visas and work permits, commission structures and administration.
    • Handled restructuring and terminations in line with Thai labour law, including Section 119 of the Labour Protection Act.
    • Brought AI into performance management and talent review to support succession planning.
    • Moved laptops to Apple devices, cutting equipment cost by about 30%; added budget-neutral benefits such as gym partnerships.
    • Recognised with the Happily Gold Award twice; the company kept a Glassdoor rating of 4.0 or higher.

  2. – 8 mos

    People Operations LeadNimble (Thailand) · Regional software & digital solutions agency · Thailand & Vietnam

    Set up people operations for the Thailand and Vietnam offices, including onboarding for US-based hires.

    • Saved 30% through BOI agency and insurance renegotiations.
    • Wrote the first HR SOPs and assessed HRIS options for growth.
    View role details
    • Managed payroll, social security, compensation and benefits.
    • Built a Performance Improvement Plan framework aligned with Thai labour law.
    • Advised leadership on labour law across countries; ran internal communication and LinkedIn employer branding.

    HRIS evaluationPayrollSocial securityBOI

  3. – 1 yr 9 mos

    HR ManagerBitazza · Digital asset & blockchain technology company

    Built the HR function, from policies to payroll, while the company grew across six countries.

    • Guided the company through SEC and PDPA audits.
    • Implemented the HRIS and ran payroll in both fiat currency and cryptocurrency.
    View role details
    • Managed EOR partnerships, BOI visas and work permits.
    • Designed the Management Trainee Programme, promoting high-potential talent into management within a year.
    • Led the workforce transition between Bitazza, Bitazza Global and Freedom World.

    HRISPayroll (fiat & crypto)SEC / PDPAEORBOI

  4. – 1 yr

    L&D & Engagement Assistant ManagerNinja Logistics (Thailand) · Logistics & e-commerce fulfilment

    Turned learning and engagement into company-wide programmes built on IDPs, competency frameworks and a learning roadmap.

    • Set up job architecture and career pathways across business functions.
    • Launched engagement programmes such as Flexible Benefits and Wellness Wednesday.
    View role details
    • Ran recruitment for corporate and back-office roles.
    • Prepared L&D reports and training-effectiveness analysis for leadership.

    Competency frameworksIDPEVPEngagement surveys

  5. – 2 yrs 5 mos

    Assistant Manager – HRD & RecruitmentCOM7 Public Company Limited · Retail technology & consumer electronics · SET: COM7

    Ran nationwide retail recruitment with a team of more than 10 recruiters.

    • Resolved a THB 7 million training-fund issue through restructuring and digitisation.
    • Moved performance evaluation from paper to a digital system.
    View role details
    • Staffed the new Innovation Department within three months.
    • Built training roadmaps for retail and back-office staff and a branch-immersion onboarding programme.
    • Led the KingKong Phone business integration; handled COVID-19 layoffs and internal communication.

    Digital evaluationRecruitment at scaleTraining roadmaps

  6. – 1 yr 7 mos

    Management ExecutiveEastern Polymer Group · Plastic & polymer manufacturing group

    Led the “Level-C” culture initiative and its company-wide town halls.

    • Worked on the HRIS project, succession planning and leadership development programmes.
    • Built annual learning roadmaps and evaluated training effectiveness.
    View role details
    • Created training materials and facilitator guides.

    HRISSuccession planningLeadership development

  7. – 5 yrs 1 mo

    Applications OfficerBerli Jucker · Consumer products, retail & industrial group

    Built the company’s digital learning systems: e-learning, the LMS and a training registration system.

    • Set up a knowledge management system on the company intranet.
    • Ran online surveys and course roadmaps with internal and external trainers.
    View role details
    • Created e-learning content and delivered training using adult-learning methods.
    • Managed learning budgets, records and reporting.

    LMSKMSE-learningIntranet

Company logos come from each company’s own website and are shown only to identify employers. No endorsement is implied.

HR and technology

Where people work and systems meet, and the roles where each was done.

Education and credentials

Degree
B.Sc. Multimedia TechnologyKing Mongkut’s University of Technology Thonburi (KMUTT)2008 – 2012
Certificate
Advising Psychology Certificate, NSD NEURON Co., Ltd. (2025)

Let’s talk about people and the systems around them.

For roles, projects or a conversation about HR operations, email is the best way to reach me.

hello@nunnaphat.com

Nunnaphat Ramlee in a grey suit, seated sideways with one hand on the back of a white chair.